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Updating your app: what happens on its own, what goes through the stores

Content, design, new features, iOS and Android versions: what changes live in an app, what needs a new release, and who takes care of it.

20 October 2026 3 min read Maymoune

update an app

“What if I want to change something after publishing?” It’s a common worry, inherited from the days when every change meant a quote. Today, most changes happen live. Here’s what updates on its own, what goes through the stores, and who takes care of it.

What changes live

Everything that is content is edited from the back office and appears immediately in the app, on the web, iPhone and Android, without going back through Apple or Google:

  • Articles, news and introduction pages.
  • Products, prices, stock and promotions.
  • Events, opening hours and appointment slots.
  • Photos, videos and podcasts.
  • The order of sections and the content of the home page.
  • Notifications, sent or scheduled.

So you can publish as much as you like. A lively app is the best guarantee your customers keep it: see the 30 content ideas.

The Maymoune back office article editor: text, images, thumbnail, author and publishing date
An article, a photo, a price: the change appears straight away.

What goes through the stores

Some elements are part of the app installed on the phone. To change them on iPhone and Android, you send a new version to Apple and Google, who review it:

  • The app’s name and icon.
  • The launch screen.
  • Some new technical features added to the core of the app.
  • The store listing: description, screenshots.

On the web app, even these change live. For the stores, submitting takes a click from the back office, then review usually takes a few days. The steps are detailed in publishing on the App Store and Google Play.

iOS and Android updates

Every year, Apple and Google release new versions of their systems. An app that doesn’t keep up ends up displaying badly, then gets removed from the stores. It’s the most common hidden cost of custom-built apps: each new iOS version can mean a quote.

At Maymoune, the app engine is updated continuously and follows new system versions. You have nothing to do and nothing to pay again: it’s included in the subscription.

Who publishes new versions to the stores?

You can do it yourself, in one click. If you have the iPhone and Android apps and prefer not to deal with it, the annual maintenance contract handles publishing them to the stores, at least twelve times a year.

The right rhythm

  • Every week: fresh content (an article, a product, an event) and one or two useful notifications.
  • Every month: a look at the statistics, and a refreshed home page.
  • Every season: a new section or feature, if your customers need it.
  • Every year: a refreshed store listing (screenshots and description).

What it costs

At Maymoune, every feature is included in all three plans, detailed on the pricing page:

  • Starter, €19 a month: your web app, installed from a link or a QR code.
  • Ultra, €59 a month: the same, plus the iPhone, iPad and Android app on the stores.
  • Ultra Lifetime, €2,999: one single payment, with publication on the App Store and Google Play included.

Maymoune Apps

An app that’s always up to date

Your content live, the engine maintained for you.

✓ Content edited live
✓ iOS and Android compatibility included
✓ One-click publishing to the stores
✓ Support included

To start on the right foot, read how long does it take to build an app and agency, freelancer or no-code. Other questions are in the FAQ.

Frequently asked questions

Can I change an app after publishing it?

Yes, at any time. Content (articles, products, hours, photos) changes live, without going back through the stores.

What needs a new version on the stores?

The name, icon, launch screen, some technical features and the store listing. Submitting takes one click.

Who handles new iOS and Android versions?

At Maymoune, the engine follows new system versions, with nothing to do and nothing to pay again: it’s included in the subscription.

How many updates can I publish?

As many as you like. With the annual maintenance contract, publishing to the stores is handled at least twelve times a year.

How much does an app cost at Maymoune?

€19 a month for the web app, €59 a month with iPhone and Android, or €2,999 once and for all. Details are on the pricing page.